Michael Constantine, Head of Marketing for the Americas at ING, joins Vested CEO and Co-Founder Binna Kim for a candid conversation on how financial institutions are expanding their role beyond core audiences. Together, they explore what it means to earn trust in a fragmented, AI-driven landscape—and how brands can stay authentic through action, not rhetoric. From long-horizon projects and societal purpose to hyper-personalization and the risk of digital white noise, this discussion unpacks the future of financial marketing in a time of disruption and reinvention.

Recorded live at the Financial Narrative Summit 2025.