BNP Paribas’ Assaf Kedem and Integral CEO Ethan McCarty dive deep into the evolving role of internal communications, where frontline managers, cultural transparency, and self-service tools define modern strategy. In this lively, unscripted exchange, they explore how lean teams can maintain speed, trust, and resilience during change and crisis. From designing crisis-ready comms ecosystems to equipping every employee as a reputational asset, this conversation connects culture to brand—and makes the case that internal comms is no longer internal. 

Recorded live at the Financial Narrative Summit 2025.