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In Conversation With Maya Dillon, HSBC: Communicating to Women at Every Life Stage

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For International Women’s Day 2026, HSBC’s Maya Dillon, Head of Communications, U.S. & Americas, spoke with Ashley Jones, Head of Financial Narrative, to discuss new research on women and financial fluency, the challenge of marketing across life stages, and how to make your IWD campaign feel authentic, not performative.